2023 Trends in Food, Beverage & VMS - Sneak Peek

Want to know which trends in Food, Beverage and VMS will take the CPG space by storm in 2023? We just released our 2023 Complete Guide to Food, Beverage, and Vitamins, Minerals, Supplements (VMS) Trends. This guide series features 3 infographics that deep dive into data-driven forecasts for each category.

As the most comprehensive data platform for the CPG Industry, Helio uncovers data and analyses from more than 1.5 million brands across over 200 sources. This round-up will empower top CPG companies and leaders like you with data-based consumer trends and insights, informing your 2023 growth strategies.

Click here to get your copy now. Or, read on for a quick look at what you’ll find inside our report on 2023 CPG trends in food, beverage, and VMS.

Food

Last year, we observed a shift in consumer preferences towards health and wellness products and ingredients. These trends will continue to gain ground in 2023.  

Natural, organic, and sustainable products are growing in popularity as customers become increasingly more aware of their environmental impact. The popularity of plant-based diets will skyrocket, as we've seen with the growth of veggie-based snacks. 

American consumers will increasingly focus on gut health, with prebiotics as one of the fast-changing categories in terms of brand count. Cookies and Desserts, Puffs, Egg Products, Pasta and Noodles, and Candy are the top five food sub-categories dominating the sales growth over the last year.

As for the CPG brands to watch in the food category? Download the infographic to find out.

Beverage

Health and wellness likewise dominate the consumer beverage category. Helio shows that themes like non-alcoholic drinks, zero-calorie, immune boosting, and nootropics are the fastest in brand count change. Mental health attributes are top of mind for consumers. This drives the significant growth in cognition, stress, anxiety, and adaptogens last year and a projected increase in sales growth for products with adaptogens in 2023.

Specific flavor profiles and CPG brands are expected to become popular and grow in 2023. Find out in the report.

Vitamins, Minerals, Supplements (VMS)

Prebiotics, Skin Care, Functional Beverages, Sports Drinks, and Brain Health/Nootropics all witnessed growth in overall brand count last year, while Meal Replacement, Keto, and CBD started to lose steam. Organic and clean/natural energy sub-categories present excellent opportunities for CPG brands to grow, innovate, and expand their product offerings in 2023. Only 26.2% of VMS brands identify as organic, while 2.2% identify as clean/natural. CPG brands will do well in 2023 if they consider packaging and form factors like gummies, lotions, creams, and topicals in product development. Probiotics have also gained momentum in VMS as it gets more popular among consumer reviews than in the previous year.

Discover the breakout VMS brands and other VMS trends. Download the report.