Want to know how you can use Helio to understand category performance and inform new product development?
In this case study, you’ll see how a plant-based protein brand did just that. They were seeking data and insights to support new product development as they expanded beyond bars. Specifically, they were evaluating two new categories for potential entry — functional caffeine vs. sleep supplements — and searching for data around brands, CPG trends, and customer sentiments that would guide their decision-making.
Using Helio’s Competitive Intelligence for Packaged Goods
Using data and insights from Helio, the company was able to decisively pick the category to expand. This decision was based on understanding how their brand fits into the larger category, what CPG trends were emerging, and what customer needs were still unmet. They found that in this category, there was a lot of interest from their target consumers, better performance, faster growth, and ample opportunities to innovate and stand out in the market.
Thanks to these data-driven insights, the brand is now armed with a short list of new product types, formats for exploration, and a list of competitors to keep a close watch on.
Getting Ahead of the Competition with Helio’s CPG Platform
Deciding what new CPG products to develop can be hard, especially when expanding into new packaged goods categories. Data and insights are crucial in making growth decisions. Helio’s features provides category intelligence, brand comparison tool, and customer intelligence to help you make informed, data-driven decisions about your CPG category management and product development strategy.
With Helio, you can get a holistic view of the competitive landscape and understand what consumers want in products within each category — crucial information that will help you decide which categories to expand into and which products to develop.
Download the case study to learn more about how this plant-based brand maximized Helio's CPG platform to grow a category and develop new products.