CASE STUDY: Using Data to Uncover Whitespace and Optimize Pillar Positioning for CPG Products
Want to learn how companies are using Helio to uncover untapped high-potential opportunities for their products and optimize CPG category management?
In this case study, you’ll see how a nutrition shake and smoothie company did exactly that.
Koia wanted to configure data about product pillar positioning and CPG whitespace analysis in a way that would reveal strategic disruption opportunities.
Specifically, they wanted insights about product categories where the pillars could be positioned as core values but are not currently being positioned in that way — as well as categories where the pillars might already be present but aren’t being positioned properly or prominently enough.
Using Helio’s Category and Attribute Intelligence to Uncover New Category Opportunities for Existing Products
With Helio, Koia gained new levels of visibility and data-driven insights to power significant decisions by digging into:
Brand, attribute, and category comparison
By using the data and CPG insights from Helio, Koia was able to see categories where two of the three pillars (Low Sugar and Plant Based) were not being leveraged. This revealed pockets of opportunity for disruption within the market based on low brand positioning and consumer engagement.
The company found opportunities to create brand equity with new consumers in these categories. To learn more about these and other findings, click hereto download the case study.
Getting Ahead of the Competition with Helio’s CPG Platform
To establish market share, your decision-making process must be confident and decisive.
Knowing you’re using comprehensive data that you can trust is critical when using data-driven insight to guide your decisions. And pulling the trigger on important growth decisions becomes easier when you find new ways to validate potential strategies.
Helio is the leading insights tool for data on emerging brands and CPG trends, tracking over 1.5M brands across 200+ data sources. Helio’s features provide intelligence into categories, attributes, and customers so you can make informed, data-driven decisions about your CPG category management strategy.
With Helio’s CPG data platform and just a few clicks, you get a holistic view of the product landscape and understand what consumers want from products in any category. You’re then able to assess and proactively gauge the validity of your next move before you launch.
This kind of insight is a game-changer that streamlines and instills confidence into your decision-making process.
Download the case studyto learn more about how this nutrition shake and smoothie brand leveraged Helio's CPG platform to conduct CPG whitespace analysis, uncover data-driven insights, and ultimately expand into new categories with quantified potential for opportunity.