How Helio Stands Out from Other CPG Market Intelligence Tools

For CPG brands, it can feel impossible to predict the future. To stay ahead of the competition, CPG brands need to have a pulse on their industry and understand where the market landscape is headed.

There are many market intelligence tools available — but not all are created equal. So how do you know which is right for your business? Selecting the wrong one could be detrimental. Some lack the ability to extract insights from multiple data sources.Others aren’t up-to-date with market trends.

Below, we’ll show you how Helio stands out from the competition and why it’s the most forward-looking CPG data and insights platform in the market.

Helio: Universal Data for the CPG Industry

What makes Helio stand out? The difference is in our data.

More Comprehensive: The platform pulls data from more than 1.5+ million brands and 200 sources.
Ahead of the Curve: The platform identifies brands and trends before they peak and predicts’ brands growth before they’re able to catch competition by surprise.
Not Just Online: Helio looks at multiple sources beyond e-commerce, retail, consumer and social data to paint a holistic picture of performance.
Scalable: Helio offers features that support initial growth and long-term scale to account for the different needs or emerging and enterprise brands.

Through Helio’s trend identification and brand growth prediction features, CPG operators and investors get the insights that they need to supercharge their business or investments right at their fingertips.

The Helio Advantage: Helio vs. Key Competitors

How does Helio stack up with its competitors? Let’s take a look at a few of the players in this space and compare them to Helio’s universal data solution.

Numerator

What it is: Numerator is a consumer insights and data company. Their platform aggregates consumer behavior panel and trade promotions data to offer CPG companies with actionable insights.

How we’re different: Helio can identify breakout and emerging companies faster than any other intelligence platform. In addition, we provide CPG brands and operators with wider data sets by unifying online, social, and attribute data sources for a more holistic and comprehensive analysis.

SPINS

What it is: SPINS specializes in the natural CPG space, concentrating mostly on point-of-sale (POS) and other key performance indicators (KPIs) like SKUs, facings and promotions. Their focus is on emerging brands navigating growth with confidence.

HHow we’re different: Helio offers access to more channels, including direct-to-consumer and online data, as well as retail channels to spot emerging companies in unique places.

Jungle Scout

What it is: Jungle Scout is an “all-in-one platform for selling on Amazon.” This third-party research platform focuses on providing first-time sellers, existing sellers and brands/agencies find success on Amazon.

How we’re different: Helio can unify Amazon sales and platform rank data for CPG brands with a variety of other sources, providing a holistic picture of what is selling and performing well across the entire market landscape.

Get Forward-Looking CPG Data and Insights

Every CPG that’s playing to win needs to have actionable data and insights at their fingertips.

With Helio, you’ll be ahead of the curve with the most-up-to-date trends and growth predictions for the CPG industry.

To learn more about Helio or get in touch, visit heliodata.com.

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How to Find the Best CPG Data Platform

As you’re evaluating the right competitive intelligence tool for your particular industry and product mix, there are a number of questions you should be asking:

How robust is the data? During times of economic uncertainty, markets are less forgiving, customers are more demanding, and insightful information is priceless. As a result, a close look at how robust and reputable the datasets are is critical. Note and compare the number and type of data sources utilized by the platform.
How many brands are incorporated in the data? For industries that are particularly vulnerable to disruption from emerging brands, breadth of information is critical. The more brands you can track, the easier it will be to accurately analyze — and stay ahead of — the competition.
Does the platform focus on a particular industry? Now you’re looking for depth of information rather than breadth, and, of course, expertise. Be sure the platform has a unique focus on the CPG industry. This way, you know all channels, categories, brands, data points, attributes, etc. will be accurately addressed.

To learn more about Helio or get in touch, visit heliodata.com.