In a world that’s becoming increasingly health conscious, it can still be surprisingly difficult to know the ingredients in the products we use on a daily basis.
Our machine learning platform Helio can analyze millions of products at once, so we thought it would be interesting to look at the shared ingredients of common household products.
We analyzed 27,000 products from 6 different categories to determine the top ingredients these products have in common (we’re looking at the presence of an ingredient here, not the amount of that ingredient). Citric acid is the most common ingredient in the analysis and is frequently found in 5 of the 6 products we looked at.
Zen Water
A water brand with an estimated revenue of $10-$20M (a +407% YoY increase)
Recess
A carbonated drink brand with an estimated revenue of $10-$20M (a +104% YoY increase)
Mad Tasty
A water brand with an estimated revenue of $1-$5M
Shine Water
A water brand that is in 3,000 retail doors (a +329% YoY increase)
All Wello
A juice brand with an estimated revenue of $1-$5M (a +89% YoY increase)
By understanding how these trends will impact the CPG landscape, you can position your business for success.
To learn more about Helio or get in touch, visit heliodata.com.