How to Find the Best CPG Data Platform
As you’re evaluating the right competitive intelligence tool for your particular industry and product mix, there are a number of questions you should be asking:
- How robust is the data? During times of economic uncertainty, markets are less forgiving, customers are more demanding, and insightful information is priceless. As a result, a close look at how robust and reputable the datasets are is critical. Note and compare the number and type of data sources utilized by the platform.
- How many brands are incorporated in the data? For industries that are particularly vulnerable to disruption from emerging brands, breadth of information is critical. The more brands you can track, the easier it will be to accurately analyze — and stay ahead of — the competition.
- Does the platform focus on a particular industry? Now you’re looking for depth of information rather than breadth, and, of course, expertise. Be sure the platform has a unique focus on the CPG industry. This way, you know all channels, categories, brands, data points, attributes, etc. will be accurately addressed.