The Helio Growth Predictor, or HGP, is a proprietary algorithm that applies five key metrics to a database of 1.5 million CPG companies to identify the brands and trends with the most growth overall and within a given category. These five key metrics include:
The CPG brands highlighted in this report all boast an HGP score of 100 — they're all highly likely to grow yearly in each of the five metrics. The brands offer something unique in their respective CPG categories, from spirits and skincare to meat and seafood alternatives.
By understanding what attributes and ingredients customers obsess over in packaged goods, we can better understand the CPG industry trends that will take the spotlight next year.
How Innovative CPG Companies Leverage Helio Data
CPG leaders use Helio to supercharge their growth. It enables them to identify and track competitors, identify innovation and whitespace opportunities, analyze the total addressable markets, develop appropriate new product development and launch strategies, monitor CPG companies with solid investment potential, and more.
Helio helps identify trends before they peak and allows teams in Brand Management, M&A and Corporate Development, Strategy and Innovation, and Customer Insights and Market Analytics to build, grow, and invest in the CPG brands of tomorrow.