Outpacing competition in today’s CPG industry has become so complex that some have likened it to mixed martial arts. Players enter the space from every direction. And small agile players can out-hustle and surpass established brands by leveraging innovative tools like predictive analytics and data-driven insights.
Today’s buyer wants products that cater to their emerging needs through their favorite channels. As a result, historic data is much less valuable than it used to be. And that’s why the highest performing insight teams are continuously cultivating an understanding of what customers’ needs and desires will be tomorrow, next week, and next month — rather than only what they are today.
Companies need insights teams who can:
See the unseeable in the market to play a leadership role in setting strategic marketing objectives.
Shine a spotlight on the highest-potential opportunities using a consumer-centric lens.
Deliver data-driven consultancy to various departments.
Insights teams can satisfy every one of these critical needs with the help of predictive insights.tomorrow’s customer.
By tracking the most comprehensive indicators for consumer sentiment, search trends, and category-specific information, the most productive insights teams are synthesizing data into actionable strategies driven by predictive insights about tomorrow’s customer.
With new brands launching every day, innovative and competitive threats become more formidable by the hour. To establish and maintain a competitive advantage, insights teams must actually begin informing strategies by seeing the unseeable. And this begins by uncovering emerging consumer desires and anticipating market needs.
It sounds like an unattainable ask, but it’s not.
Insights teams don’t have the luxury of being reckless and following a hunch. Instead, they need to make quality recommendations backed by solid and predictive data.
Until now, trying to develop recommendations based solely on predictions has been:
Helio puts this power at your fingertips. In three clicks, users can:
Even after investing all those hours and resources, insights teams are likely to miss a future category disruptor or a nuanced insight that could change everything — simply because they couldn’t see it coming.
Why? Because until now, insights teams have been forced to work with the same rear-view-facing information that’s already in the hands of the competition.
But Helio’s revolutionary insights infrastructure is helping insights teams:
Helio helps insights teams see the unseen and then reverse engineer innovation strategies, so investments produce results with longevity and momentum.
Purchase and consumption habits are changing. Deeply understanding the nuances within this shift and designing a strategic road forward is more important than ever.
But as the economy slows, companies must do more with less. So there’s not a lot of flexibility for CPG organizations to strengthen or add new analytics departments. And even if the budget is in good shape, aggregating data manually is time consuming, to say the least.
By the time data is manually gathered and synthesized, new trends and sources have emerged, and you’re likely to have missed them.
As a result, innovative insights teams are turning to automation in order to gather and analyze information about emerging consumer trends.
With increased emphasis on spending efficiency, insights teams must be able to justify the spend on these automation tools:
How much real value are the tools bringing to the business? Do the tools help generate new ideas? Are these tools enabling the insights team to leverage new data sources and new ways of working for the business?
Tools that were cutting edge just a few years ago can’t uncover VOC insights the way social media listening tools and in-depth analytics from consumer reviews can.
To extract meaningful and actionable insights, organizations must aggregate data from every input source.
Enter Helio — the ultimate utility tool for CPG insights teams. With Helio, you have predictive insights at your fingertips. More data. Fewer tools. Less noise.
Helio clients are able to:
Organizations trust their insights teams to help inform business decisions.
To deliver on this expectation, insights teams must discern between flash-in-the-pan fads and emerging trends with legs and potential for real momentum.
Without Helio, insights teams are left wondering:
What if we didn’t really understand the consumer? Might we have overestimated the size of the opportunity? Have we missed something? Could our recommendations be blamed for creating an expensive mistake?
But with comprehensive data and the right platform, meaningful and actionable insights materialize. Suddenly, it’s easier to discern between fads and solid opportunities.
With Helio, you can:
Rapidly-evolving consumer behavior calls for a rapidly-evolving response. That’s exactly what you get with Helio.
To uncover insights and future-proof CPG brands, teams need to operate ahead of the curve and the competition. With a precise focus on predictive analytics, Helio helps insights teams dig deeper before pitching ideas.
Take action and request a demo today.
Begin cutting through the noise and presenting future pockets of growth to the organization. You’ll love how Helio helps you solve business problems in a way that both captivates the consumer and addresses their needs efficiently and profitably.